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NFC Magazine:  Hello Micheal, please tell us about yourself and your company?

As VP Engineering, my tasks include the concept to production of Wireless

Dynamics SDiD products including our SDiD 1010 and SDiD 2010 which are NFC

based devices. I lead a team of highly energetic and qualified engineers

both here at our headquarters in Calgary, AB, Canada and as well as in Hong

Kong and Shenzhen, China. I have had an exciting career in Telecommunications industry since 1993,

working at Bell Northern Research (Nortel) on various systems including CDMA

infrastructure, MCK Communications Inc. on PBX Extenders and at Novatel

Wireless Inc.

In the beginning of 2003, I was invited to join Wireless Dynamics Inc.,

founded by the previous co-founder and President of Novatel Wireless, Mr.

Ambrose Tam. Our initial goals was to position Wireless Dynamics Inc. as a

leading class ODM (Original Design and Manufacture) for the wireless

industry. Working with our partners in China, we developed a team to

architect, design, develop and manufacture wireless products. Our initial

product was a multimedia GSM/GPRS cellular phone. This phone was brought to

market for a while in China. During our efforts in cell phone design and

manufacture, we investigated cell phone integration with RFID and NFC. We

realized there was a potential market for products in small, peripheral form

of RFID and NFC and thus the creation of our first product, the SDiD 1010.

NFC Magazine: What is the most enjoyable part of your current job working with NFC technology?

I particularly enjoy being on the leading edge of NFC technology. WDI's SDiD

1010 is one of the early available devices to more largely deploy NFC

technologies. We are also regularly challenging ourselves and are challenged

by our customers to explore different uses of the NFC technology, not only

those discussed in the NFC Forum but other concepts as well. My team really

enjoys working on this new technology.

Our current challenge is to make our design even smaller, our SDiD 2010,

which is a miniSD form NFC device. This product is due to be in production

soon and is seen as a more acceptable consumer market device.

NFC Magazine: Tell us about the biggest challenge NFC technology and your company faces today?

Adoption - NFC is a great idea, but the market is fairly small with only

early adopters and trials existing today. Does not create a very large sale

market.

NFC Magazine: What is NFC technologies greatest strength?

The ability to utilize peer to peer communications including connecting

SmartCard IC as one side of peer providing flexible contactless

applications.

NFC Magazine: What do you feel is the biggest weakness of NFC technology at present time and why?
NFC seems to be loosing battle to be recognized in some key areas of

technology integration including: Pharmaceutical, item level tagging, etc.

NFC Magazine: Which NFC technology industry enabled applications, products or services will you or your company develop in the future or do presently provide?

Beyond enabling NFC with hardware, WDI is working with partners

developing applications for payment, loyalty, transit, access control and

pairing.

About Wireless Dynamics Inc

Wireless Dynamics Inc. (WDI) is a global leader in ODM (Original Design and Manufacturing) services in the wireless device industry. We provide one stop ODM services from concept to market, including the development and manufacturing of private-label, semi-custom and custom designs. Customer training and support, in addition to technical support for Pre-FTA, FTA, Regulatory Approval and Carrier accreditation are standard services. Our dedicated, professional engineers work closely together to design, develop and manufacture wireless communications. Our staff includes alumni from Novatel Wireless, Novatel GPS, Nortel and Vtech. They excel in all areas of Wireless Design (WAN and LAN) including RF, hardware, software, architecture and system design, and in the development of wireless applications that are of superb quality and performance.

Our specialty is in wide area and local area wireless communications, that utilize the current major communication standards such as GSM, GPRS, CDMA, Bluetooth, Wi-Fi, Wi-Max and more. Our team has extensive experience in designing all types of devices including mobile phones, Personal Digital Assistants (PDAs), Smartphones, wireless modules, Wi-Fi devices and Bluetooth devices. We use advanced development equipment including: R&S Communication Testers for GSM/GPRS and CDMA, Agilent Network Analyzers, Spectrum Analyzers up to 30GHz and Vector Signal Generators.

We are continuing to grow our product expertise with emerging markets and technologies. Our most recent cutting edge solution provides NFC and RFID Reader/Write functionalities for PDA’s, Smartphones and mobility devices. In addition to NFC and RFID products, Wireless Dynamics provides leading edge ODM cellular phone designs for service providers, distributors and manufacturers in North America, China, Hong Kong and Europe. Our partnership with Wong’s Electronics allows us to provide superior quality, competitively priced products that are produced in high-volume manufacturing facilities in Shenzhen and Suzhou, China. Currently, we do not directly sell products to consumers. However, our products are available in Asia from our customers.

Wireless Dynamics Inc. is headquartered in Calgary, Alberta, Canada, in the heart of Calgary’s wireless technology sector. Calgary, Alberta is fast becoming recognized as Canada’s center for leading edge wireless technology. Ambrose Tam, also the cofounder and former President of Novatel Wireless Inc., founded Wireless Dynamics Inc. in 2003.