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Interview with Philippe Martineau - Inside Contactless |
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Friday, 22 September 2006 |
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Philippe Martineau is responsible for developing INSIDE's worldwide emerging
NFC business line on various market segments such as mobile
telecommunication and the consumer market.
About Phillipe Martineau and his position at INSIDE
Philippe's task is to enhance the company’s strategy, and position INSIDE’s offer within this strategic
market. Previously, Philippe spent the past 17 years in the smart card
industry working for Gemplus in France including 3 years in the United
States, predominantly focused in the Telecommunication industry. Involved
in GSM standardization since 1989, he has developed strong knowledge and
connections within this industry while holding several positions within
Gemplus, moving from a technical background to management positions. Based
in the US during three years as Director of Marketing he worked at
developing the North American GSM market. Back in south of France he managed
the Product Line of the Telecom Business Unit and later became Vice
President 'Strategy'. Because of his entrepreneurial mindset and experience
in wireless, he was then asked to investigate emerging opportunity for
Gemplus. During all those years, he acquired a strong comprehension of the
operators’ eco-system and embedded software world for mobile phones, and
constructed a vast international network in the Telecom Industry.
Phillipe, what is the most enjoyable part of your current job working with NFC technology?
Most enjoyable is the feeling that we are creating something unique that will change people's behaviour in the future.
Technology can be extremely fun when it deals with behaviour, and contactless is certainly the case. Its
already proven that purchasing patterns increase because of contactless so
imagine what will happend when just an arm movement generates multiple type
of events...
Phillipe, what is the biggest challenge NFC technology and Inside Contactless face today?
The greatest challenge nfc faces today is the lack of clear business model
between banks & telco. Although we see this being addressed and recognition
from both parts that collaboration is needed. However NFC usage is not
limited to mobile payment. Regarding INSIDE, our biggest challenge is to
face the growth that we anticipate is coming ahead of us.
What do you feel is NFC technologies greatest strength?
NFC is about convenience to the end user. This is by far its biggest strength.
What do you think is the biggest weakness of NFC technology at present time and why?
The biggest weakness is the lack of finalized standards while the market is
crying for commercial handsets. The technology takes time to integrate
mobile phones, but this should end soon. The next mile stone is going to be
the provisiong of the contactless services for which plenty remains to be
defined.
Which NFC technology industry enabled applications, products or services will you or your company develop in the future or do presently provide?
INSIDE provides the NFC chip to be integrated in all NFC compatible
terminals.
What benefits will your company bring to consumers daily lives with NFC technology?
It`s the convenience in ones everyday's life: transportation, payment, peer to peer
exchanges. NFC will become pervasive in everyones everyday life.
Phillipe, where do you see NFC Technology in five years time?
Penetration that will exceed 50% and mobile phones will interact with consumer electronics equipments almost everywhere. NFC tag mark will
become a recognised icon triggering intuituve behaviour.
About INSIDE Contactless:
Headquartered in France with a global presence in China, Singapore, Poland
and the USA, INSIDE Contactless is a leading fabless semiconductor provider,
delivering the most flexible, innovative, cost-effective, and trusted
platform for contactless applications including bank card payments and Near
Field Communications (NFC). INSIDE is involved in numerous industry
initiatives, including the NFC Forum, which is driving the standardization
of NFC; as well as the IN-CLUB Limited, which is a non-profit association
that brings together companies in the Payment, ID, Mass Transit and Mobile
application markets, to collaborate on contactless applications and
initiatives.
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Last Updated ( Friday, 22 September 2006 )
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