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Near Field Communication (NFC) is a standards-based, short-range wireless connectivity technology that enables simple and safe two-way interactions among electronic devices. NFC technology allows consumers to perform contactless transactions, access digital content and connect devices with the simplicity of a single touch. NFC technology provides global interoperability of contactless identification and interconnection technologies.

Focusing on the theme “Innovation at Your Fingertips,” the competition is intended to promote the development and deployment of innovative and exemplary NFC services. Entries will be judged on their innovation, commercial potential and usability, as well as quality of design and implementation. The competition's Organizing Committee is now accepting submissions; all final proposals must be received by February 15, 2008. Twenty finalists will be judged on April 29, 2008 at the NFC Developers Summit, held in Monaco during the WIMA event (www.wima.mc). The winners will be selected by a jury composed of professionals and experts from sponsoring companies. Entry fees are $150 per submission for commercial entrants, and $50 per submission for research entrants. Entry forms and competition details are available now from www.nfc-forum.org/competition.

“One of the most exciting things about NFC technology is how organizations are applying it to the broadest range of applications in new and imaginative ways,” said Christophe Duverne, chairman of the NFC Forum. “This competition recognizes the top innovators in the world while supporting networking in the NFC community to exchange ideas and create new business models.”