| Spanning several thousand square feet, the Wireless Building, located in Hall D, will prove to be one of the most educational and entertaining venues at the conference. Specialized areas showcasing wireless solutions include a retail store, executive office, café and an apartment next door featuring a living room, home office and bar area. The Wireless Building will host the most significant assembly of enterprise- and consumer-related wireless technologies ever displayed in one place. “Wireless is changing the way we live and work,” said Robert Mesirow, vice president of operations and show director for CTIA WIRELESS. “The promise of digital integration and wireless connectivity is here, and it's everywhere around us: on the street; in our communities; in stores; homes; and office buildings. This year the Wireless Building brings the best of these technologies together under one roof so that attendees can see what is available today, and what is to come.” The enterprise side of the Wireless Building will feature retail areas, a café and an executive office showcasing vertical retail applications including near field communications, point-of-sale, inventory management and commerce solutions as well as innovative solutions for increasing wireless sales and enterprise applications and products. Just outside the storefront, attendees will have the opportunity to learn about municipal wireless networks. Focusing on the growing market of mobile entertainment and mobile content including applications such as IPTV and mobile video, the Wireless Building will include an apartment featuring a living room/entertainment center, home office and bar area. Attendees will see products related to wireless digital networks, mobile advertising and mobile professionals. Wireless Building sponsors include: Ad Infuse, Ericsson, Microsoft, Motorola, Palm, Accenture, Applied Innovations Inc., BlackBerry by Research in Motion, EarthLink, Gemalto, Magellan, MicroTelecom, Plantronics, Spotwave, Syniverse Technologies and Wilson Electronics Inc. More information can be found at: www.ctiawireless.com/events/event_details.cfm?calID=499 Products on display in the Wireless Building include: Applied Innovation will display an interactive kiosk within the consumer electronics superstore that urges potential subscribers to "take the challenge" and see which provider truly delivers the best wireless user experience. And from Gemalto, attendees will see how the SIM in a phone, powered by their secure smart card, can unlock office doors - simply by transmitting a person’s corporate credentials via Near Field Communication to the contactless reader. As mobile transactions gain momentum in financial services, physical and logical access and ticketing, 3G SIMs provide the security and device mobility required to meet these needs. The Plantronics Voyager 510SL Bluetooth Headset System offers mobile professionals hands-free convenience with a single, high-performance Bluetooth headset for both mobile and office phones. Featuring multipoint technology for easy switching between devices, attendees will see how users can take calls from either their mobile or desk phone with the touch of a button. The Plantronics Voyager 510SL System also includes a noise-canceling microphone, wind-reduction technology and provides up to 33-feet of wireless roaming distance – empowering professionals to multi-task, expand the virtual workplace and stay connected whether in the office, at home or on the go. Magellan will showcase NavCreator, a software development kit containing navigation module APIs, based on Magellan technology that enables creation of customized navigation applications. In the retail area, MicroTelecom 2007 will showcase its software management solutions for wireless retail, wholesale and master agents. The system includes a real time Point of Sale and remote back office modules that effectively monitor and automate business processes including purchases, back orders, inventory, sales and returns, accounting, CRM, activation tracking, commission reconciliation and more. Motorola will be showcasing several innovative products and technologies throughout the Wireless Building and in an exclusively sponsored retail area. Among the exhibits will be Motorola's WiMAX solutions, designed to support fixed, portable, nomadic and mobile applications as well as IPTV solutions, enabling service providers to offer subscribers the ultimate in-home video experience - high definition TV, video on demand and home media networking. Throughout the Wireless Building Spotwave's SpotCell 2500X3 will seamlessly bring outdoor wireless signal inside - ensuring cell phones, PDAs and 3G laptop air cards work reliably indoors. Spotwave's products cost-effectively solve cellular dead spots for both carriers and enterprise customers looking to boost in-building cellular signal and reception. Also on display will be Syniverse’s Interactive Video Response System (IVDRS®), a multimedia application platform that enables operators to extend a wide range of popular revenue-generating video-based services to 3G subscribers. Attendees will be able to see real-time video surveillance, interactive video quiz games, video mail, mobile TV, multiparty conferencing that incorporates both video and voice, and more. About CTIA WIRELESS 2007 As the premiere global event representing the $500 billion global wireless industry and the largest wireless show in the world, CTIA WIRELESS 2007 brings together all industries affected by wireless technology for three days of intense learning and networking. Visit www.ctia.org/ctiawireless. CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. Visit www.ctia.org. | 
